We use the technologies of Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland ("Google") presented below. The information collected automatically by the Google technologies about your use of our website is usually transmitted to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA, and saved there. No adequacy decision of the European Commission is in place for the USA. Our cooperation is based on standard data protection clauses of the European Commission.
If your IP address is collected by the Google technologies, it is shortened through the activation of IP anonymisation prior to being saved on Google's servers. Only in exceptional cases will the full IP address be transmitted to a Google server and shortened there. If nothing different is stated for the individual technologies, the data is processed on the basis of an agreement concluded for the respective technology between joint controllers as per Art. 26 of the GDPR. You can find further information on data processing by Google in Google's privacy notices: https://policies.google.com/privacy?hl=de
Google Tag Manager
Data (IP address, time of visit, device and browser information and information about your use of our website) is automatically collected and saved for the purpose of website analyses using Google Analytics, from which user profiles are created using pseudonyms. Cookies may be used for this purpose. Your IP address is never combined with other data from Google.
For the purpose of the optimised marketing of our website, we have activated the data sharing settings for "Google products and services". This means Google can access the data collected and processed by Google Analytics and then use it to improve the Google services. This data sharing with Google through these data sharing settings occurs on the basis of an additional agreement between data controllers. We have no influence on subsequent data processing by Google.
We also use the extension function of Google Analytics, "Google Optimize", to prepare and conduct tests.
For web analysis, so-called "cross-device tracking" is enabled using the extension function of Google Analytics, "Google Signals". If your Internet-capable devices are linked to your Google account, and you have activated the "personalised advertising" setting in your Google account, Google can create reports on your usage behaviour (especially cross-device user figures), even if you switch devices. In this respect, no personal data is processed by us. We merely obtain statistics created by Google Signals.
Through the extension function of Google Analytics, the so-called DoubleClick cookie is enabled so that your browser is recognised when visiting other websites for web analysis and advertising purposes. Google will use this information to compile reports on website activities and to provide other services associated with website usage.
For advertising purposes in Google search results and on the websites of third parties, the so-called Google Remarketing cookie is placed upon visiting our website, which automatically enables advertising based on your interests through the collecting and processing of data (IP address, time of visit, device and browser information and information about your use of the website) and using a pseudonymous cookie ID and based on the pages visited by you. Data processing beyond this only occurs if you have activated the "personalised advertising" setting in your Google account. In this case, if you are logged in to Google during your visit to our website, Google uses your data along with Google Analytics data to create and define target group lists for cross-device remarketing. The legal basis is Art. 6 (1) (1) (a) of the GDPR.
We use the web analysis service Google Signals on this website based on your consent as per Art. 6 (1) (a) of the GDPR. Google Signals is an enhancement of Google Analytics, a web analysis service of Google Ireland Limited ("Google").
If you are logged into a Google service, your website visits can be tracked across different devices by means of cross-device tracking. Here Google uses the data of users who have activated the "personalised advertising" option in their Google account settings for reports, which Google gives to us. The reports contain the cross-device user figures and the different user groups.
We use Google Signals with activated IP anonymisation. This means that the IP addresses of users within the member states of the EU and the European Economic Area are shortened. This shortening prevents personal identification. Therefore, no conclusions can be drawn about the identity of an individual user. Consequently, we merely obtain anonymised statistical evaluations. More particularly, we do not perform any profile building. However, it may be that personal data is collected by Google itself, although we have no influence on this. You can find out more information in Google's privacy statement: https://policies.google.com/technologies/ads?hl=de.
Data collection through Google Signals can be revoked at any time by the website visitor deactivating "personalised advertising" in their Google account: https://support.google.com/ads/answer/2662922?hl=de.